ACTIVATIONS

“I’ve worked with PR consultants in the automotive space for over a decade, and with both inside and outside PR for multiple brands. Few PR firms, however, are as dedicated as Storz Consulting in helping give journalists the space to write something epic, as well as offer a brand something truly unique. When you want thinking outside the normal PR pitches, the sort of stories that enthrall your audience, you’re going to want to go with Storz Consulting.”

— Managing editor Jonathon Klein, The Drive

Travis Pastrana and Brian Deegan: 'With Age Comes Cage'

The two extreme sports stars reunite to not only win a $1 bet, but continue a friendly rivalry that is almost three decades old.

Publication: Sports Illustrated

Client
BRP

Year
2/2/2024

Off-road racer Sara Price celebrates becoming first American woman to win stage in Dakar Rally

Leaning in to a historic moment at the 2024 DAKAR Rally, this became the most syndicated UTV story in history.

Publication: APNews.com

Client
BRP

Year
01/18/2024

Family tradition: Lia, Lucy Block Baja 1000 win an homage to legendary father, husband Ken Block

Block's widow and daughter showed racing excellence and winning are definitely in their genes and part of a family tradition!

Publication: SI.com

Client
BRP

Year
12/23/2023

Dakar Rally winner Austin Jones has extensive resume after just 5 years of racing

Securing time with two time DAKAR winner leading in to the 2024 rally, journalist John Marshall got to experience speed in the Arizona desert.

Publication: APNews.com

Client
BRP

Year
12/14/2023

“The Can-Am Maverick R Might Make You Ditch Your 4x4”

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Publication: RoadandTrack.com

Client
BRP

Year
09/31/2023

'MeatEater' Host Steve Rinella Is Reshaping the Narrative Around Hunting, Conservation, and Eating a Wild Diet

We visited Rinella at his Montana home to have an open dialogue on hunting.

Publication: mensjournal.com

Client
BRP

Year
04/19/2023

“2023 Dakar Rally: Off-Roading's Most Relentless Endurance Test Yet”

Enduring flash floods and sizzling dunes over thousands of miles, the off-road warriors at the 2023 Dakar Rally stop at nearly nothing.

Publication: MENSJOURNAL.COM

Client
BRP

Year
01/27/2023

“The UTVs Modified For Desert Racing Are Different Beasts”

Pro racer and master fabricator Phil Blurton transformed his Can-Am UTV from a weekend toy into a Baja 1,000 animal.

Client
BRP

Year
12/01/2022

“Off-roading on the ranch - Inside Mick Schumacher's happy place”

The entry to the ranch itself is a blink-and-you-miss-it kind of deal.

Publication: ESPN.com

Client
BRP

Year
11/15/2022

“Mick Schumacher Is Ready to Ride”

During a pit stop at his family’s Texas horse ranch, the Haas driver recharged ahead of an F1 finale which could dictate his future.

Publication: Roandtrack.com

Client
BRP

Year
10/21/2022

Hailie Deegan navigates social fame with NASCAR ambitions

He hid in the brush across the two-lane road from the house. The situation with the obsessed fan became public earlier this year when Deegan skipped an April race in Florida because of alleged death threats against her boyfriend.

Publication: apnews.com

Client
BRP

Year
11/03/2022

“Top 3 Places to Get Dirty on International Off-Road Day”

Celebrate International Off-Road Day (or any day for that matter) with a rip-roaring trip to one of these off-road destinations.

Publication: mensjournal.com

Client
BRP

Year
09/28/2022

“Meet the power couple taking on the world’s toughest off-road race”

Many couples have an interesting story about how they first met, but few offer a window into their relationship quite like that of racing drivers Kristen and Wayne Matlock.

Publication: cnn.com

Client
Polaris

Year
01/11/2022

“Hoonigan Ken Block Gives Keys to 1,400-HP Ford Mustang to His 14-year Old Daughter”

Lia's not just any 14-year old. She's already been put through the paces, taking lessons on how to do donuts and drift figure eights from some of her racing role models.

Publication: newsweek.com

Client
Hoonigan

Year
12/15/2021

“2022 Indian Chief Bobber Dark Horse: Styled to Throw Shade”

The pared-back motorcycle, which takes matte-black styling to a monochromatic extreme, offers a stark counterpoint to Harley-Davidson’s traditional chrome brightwork

Publication: wsj.com

Client
Indian Motorcycles

Year
07/16/2021

“The 2021 Indian Chieftain Elite Packs In Power, High Tech And That Big Bagger Swagger”

Ah, limited edition motorcycles. Who wouldn’t love to have one of so few?

Publication: forbes.com

Client
Indian Motorcycles

Year
07/16/2021

“2021 Polaris RZR Trail Goes Where Most Side-by-Sides Can't”

The RZR Trail proves that narrowing a side-by-side down to 50 inches opens up wide possibilities.

Publication: caranddriver.com

Client
Polaris

Year
07/18/2021